Wednesday, October 3, 2007

PaaShot


PaaShot is to Dancehall today what Master P was to hip-hop in earlier days- a savvy businessman with an acute understanding of the entertainment industry's potential in black markets. Musically, PaaShot spins Dancehall, hip-hop and Reggaeton in a meticulously crafted web of sound. Artistically, he designs video projects that delicately capture the essence of humanity with clarity and astounding visual sensitivity. Professionally, he is first and foremost, an entrepreneur whose business is providing a framework for creative people and projects.

Undeniably, with booming baselines and a tremendous signature voice, his tracks are as infectious as his smile. Using clean imagery and potent delivery, he is poised to conquer the ever-expanding niche market opened by the likes of Shaggy and Sean Paul. From his background as a selector in the mid 90s to performing with the likes of Beenie Man and Sizzla to CEO of New Yaard Entertainment, PaaShot is "out for everything" in the entertainment industry and equipped with the experience and foresight to attain it.

© T.I. Williams